Use the power of PerforMind™ to save time and maximize your potential as a media sponsor

Clarify and meet your corporate objectives by defining specific criteria

Benefit from 25 years of sponsorship industry experience by answering the carefully constructed PerforMind™ objectives questionnaire (CriteriaPro).
Rank the relative importance of each objective, whether you’re looking for promotional tie-ins, reaching a new target market or increasing your exposure and visibility.
Support every decision you make in clear, precise language guided by your corporate benchmarks, thereby eliminating the risk of any charges of bias or favoritism.
Take advantage of specialized versions with suggested criteria for media.

Save countless hours (as much as 80% of your time) by allowing PerforMind™ to automatically evaluate each file against your criteria, awarding points accordingly.
Analyze the results in an evaluation grid showing a point and a cost-per-point comparison.
Eliminate clerical tasks, reserving your time for the critical issues: reviewing the winners, maybes, costlys, and losers, and using your judgment and intuition to create the final portfolio.
Let PerforMind™ automatically respond to the proposals not selected, allowing you to focus your energy and attention on the winners.

Use quantifiable data to back up your analysis and provide clear direction for future planning.
See a clearer picture of the overall effect of your sponsorship–more than a simple money received versus money spent comparison.
Conduct a post-mortem on event results and evaluate the objectives achieved versus expected.

Maintain a global perspective on all sponsorship activity worldwide and capitalize on opportunities that reach beyond borders.
Instantly access the web-based PerforMind™ system anywhere you have an Internet connection.
Provide the same powerful PerforMind™ capabilities for each of your offices worldwide.
Establish corporate objectives while allowing local offices to determine appropriate sponsorship for their regions.
Run PerforMind™ in 8 languages.
Consult with a local PerforMind™ specialist in one of our worldwide offices in 15 countries.

Solve tracking challenges by consolidating all sponsorship information in the flexible PerforMind™ database.
Quickly find contracts, contact names, correspondence, demographics, evaluations, activations, budget, fund allocation, and more.

Analyze your data bank of results to reveal strengths and weaknesses in your portfolio.
Produce management reports and executive summaries on demand.
Identify the best future opportunities and further refine your objectives and selection criteria.
Confidently back your decisions with data.
Achieve impressive immediate and long-term results by becoming a better informed, more proactive sponsorship professional starting today.